
Jamie Ford
‘Upgrade now: upgrading your motivational (attitude) software’
They say, “Hire for Attitude” then “Train for Skill”. New Zealand’s “Attitude” expert, Jamie Ford will show you how it is now possible to unpack the attitude that lies at the very heart of:
• Swift adaptation to change
• Strong engagement in the purpose of your enterprise
• The resilience to bounce back fast from adversities and setbacks, rather than being derailed by them
• Real competitive advantage
If it is essential that your people are the best and able to handle whatever the future holds with composure, this is a must attend session.
In this session you will gain vital knowledge on:
• A “no-nonsense” way of assessing employment candidates for the only attitude that really matters
• Highly effective processes for developing this essential attitude throughout your enterprise. Most training is very slippery, and the learning dissipates quickly. Jamie’s methods ensure that what is learned sticks.
The demand for Jamie’s expertise is growing rapidly, with an increasing number of Australian business enterprises and government departments engaging him to add value to their organizations through the assessment, personal coaching, and team training programmes he delivers.
Jamie Ford Bio
Based in Auckland, New Zealand, Jamie is a Top Ten Presenter at the University of Auckland’s School of Business where he leads the “Mental Toughness” short course.
He is the managing director of Foresight, an enterprise specialising in attitude assessment and development. Recent clients making use of his expertise in attitude assessment, keynote speeches, and public and customised corporate training programmes include:
ANZ National Bank; Manpower Canada; Maximus Australia; Generali Pan Europe; Sovereign Assurance; The Australian Institute of Management; Human Resources Institute NZ; Insurance Brokers Association NZ; Healthy Homes Group; The Australian Institute of Management – “Resilient Leadership”; Conferenz – “Increasing Your Resilience”; NZ Blood; Trust Investments; Coca-Cola; Australian and NZ Government Departments; the Canterbury Rugby Football Union, and the Crusaders.
Who should attend:•
• Managers who are determined to hire very productive employees
• Managers who want to increase the engagement of their people
• Managers who want to exert a more positive influence with their people
• Managers who want the competitive advantage of resilient people and a resilient enterprise
• Those who want to develop and maintain a winning attitude
• Those who want to navigate through challenging circumstances with a great deal of positive composure
‘The seminar was interesting and fun to participate in. It gave me lots of useful tools I could take away and apply immediately in both my work and personal life.’
Tupou Rauforan - Administrator Auckland University of Technology.
Key learning outcomes:
• Powerful scientifically grounded insights into what an attitude of success is made up of
• Research-based knowledge on how to test and train for this vital attitude


